The Fall of Advertising and the Rise of PR

The Fall of Advertising and the Rise of PR #2019

The Fall of Advertising and the Rise of PR Bestselling authors and world renowned marketing strategists Al and Laura Ries usher in the new era of public relations Today s major brands are born with publicity not advertising A closer look at t
  • Title: The Fall of Advertising and the Rise of PR
  • Author: Al Ries Laura Ries
  • ISBN: 9780060081997
  • Page: 463
  • Format: Paperback
  • Bestselling authors and world renowned marketing strategists Al and Laura Ries usher in the new era of public relations.Today s major brands are born with publicity, not advertising A closer look at the history of the most successful modern brands shows this to be true In fact, an astonishing number of brands, including Palm, Starbucks, the Body Shop, Wal Mart, Red BullBestselling authors and world renowned marketing strategists Al and Laura Ries usher in the new era of public relations.Today s major brands are born with publicity, not advertising A closer look at the history of the most successful modern brands shows this to be true In fact, an astonishing number of brands, including Palm, Starbucks, the Body Shop, Wal Mart, Red Bull and Zara have been built with virtually no advertising.Using in depth case histories of successful PR campaigns coupled with those of unsuccessful advertising campaigns, The Fall of Advertising provides valuable ideas for marketers all the while demonstrating whyadvertising lacks credibility, the crucial ingredient in brand building, and how only PR can supply that credibility the big bang approach advocated by advertising people should be abandoned in favor of a slow build up by PR advertising should only be used to maintain brands once they have been established through publicity.Bold and accessible, The Fall of Advertising is bound to turn the world of marketing upside down.
    • UNLIMITED KINDLE ☆ The Fall of Advertising and the Rise of PR - by Al Ries Laura Ries
      463 Al Ries Laura Ries
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      Posted by:Al Ries Laura Ries
      Published :2019-09-13T23:04:08+00:00

    580 Comment

    This book makes a strong point It s a bit outdated by the time I read it almost 14 years after original publication but the importance of setting up a brand identity long before you try to sell it to a consumer is still something important to remember On the other hand, it s really obvious that the authors job is PR They give tons of examples of the failures of advertising but only skim thru them with numbers and superficial comments without really going into why they didn t work It would have r [...]

    This book heralded the coming of what is currently known as Inbound Marketing Al and Laura cements their position as thought leaders and visionaries in the area of Marketing The book draws strong comparisons between the two disciplines, outlining the tangible benefits of both disciplines as marketing subsets, and then goes on to explain why PR is to become the dominant force in brand building.What I like most is how they explain the place of advertising in the marketing mix, and at which point i [...]

    As A Marketing Communication Specialist, I would say that The Ries book on PR is an absolute must for ALL the companies out there.Before I work as A Marcomm, I ve worked several Advertising Agencies, it helped me to understand the reality that this book shows to me The reality behind the Advertising empire an empire that seems to have lost its function, effectiveness and credibility Creativity wins awards, but does it also win sales is the question, and the answer follows To be effective, advert [...]

    Maybe this book was impressive and revolutionary when it came out in the early 2000s in terms of how we think about advertising and PR , but man was it a snooze today I spent the whole book arguing with the author and pulling out my hair at all the logical fallacies and mis attributions in his examples Beyond that, his unbalanced presentation started to give his reasoning the same flaw that he says advertising suffers from you didn t feel like you could trust it any longer A classic, classic exa [...]

    DNF for now.There is no doubt that Al Ries is great at marketing, however, this book wasn t like his other books I learned something from his other boos while this one just repeated itself every chapter And it was statistics than actual lessons.

    How I Came To Read This Book I snagged it off my sister s bookshelf eons ago It was published it 2002 So yeah, it s been awhile.The Plot Al Ries Laura Ries want to drive home one primary fact advertising cannot launch a brand Public relations must launch your brand to establish credibility, and advertising must only come into play at a later stage in a brand s lifestyle in order to defend the brand They start by pounding you with statistics on advertising s shortcomings, follow it up with how pu [...]

    Really Repetitive, but a strong powerful message Funny predictions Circa 2002 are that These 3g internet phones will never catch on because they are convergent products He railed on how stupid the idea was for a while Also he said was doomed because they were expanding out into Line extensions selling other things besides books These two predictions show that he has no business predicting the business world, as these two platform have been the strongest forces of the past 10 years The guy is sup [...]

    Definitely awesome Totally changed the way I perceive the media now If you ve already read his previous books, you may find this one a bit refurbished But nevertheless, it s still worth your penny.

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    Kh hay, c ch vi t d hi u v i nhi u v d , minh h a gi p m nh r t nhi u trong vi c x y d ng thi n c m v i m n Nh p m n PR l p Tuy nhi n, n ch a th t s th a m n m nh l m khi c su h ng sa v o vi c ng i ca PR qu nhi u m ch a i s u v o T i sao Qu ng c o tho i v Ch nh v v y m khi c s th y s l p i l p l i, i khi khi n ng i c th y r t nh m ch n.D sao th m nh ngh , y l cu n s ch m b t k ai ang h c PR Truy n th ng Marketingho c quan t m n l nh v c n y n n c M c d n h i b outdate khi c vi t h i 2004

    I ended up not really liking the book due to repetitiveness and obvious bias leading to baseless declarations of truth for the reader to processd Ironic considering the book s thesis Also, the authors refer to the Segway launch as genius and say that, and I quote We don t think that 3G phones are going to become a big business, but the psychological appeal of this third generation concept is very powerful as being better than 2G phones So yeah, this is just an advertisement for PR using endless [...]

    Buku ini pertama kali diterbitkan di Indonesia pada tahun 2003 dengan membawa paradigma baru Penulisnya, Al Ries adalah salah satu tokoh marketing paling terkenal di dunia Beliau bersama partnernya, Jack Trout pernah memperkenalkan istilah positioning yang sampai sekarang masih tetap merupakan mantra ampuh di dunia marketing.Paradigma yang ditawarkan sangat kontroversial bahkan mungkin dianggap sebagai black campaign oleh komunitas periklanan karena Al Ries dan Laura Ries mengungkapkan bahwa per [...]

    I got my hands on this book because a job I was interviewing for, well, asked me to I didn t get that job at the end I got a better offer at a better firm eventually after reading that book, haha , but it did serve my knowledge plate quite a fair amount of useful, industry related information.I suddenly remember I have this book because a friend in Hong Kong twitted that he was reading another book about brands from the famous author Al Ries So here goes.The book is very, if not extremely useful [...]

    Bi t t i quy n n y qua c c b i vi t c a anh c S n nh c t i, ngay chuy n i t m mua n c ng l m t c u chuy n th v c a m nh u ti n t m c file.pdf tr n m ng, kh ng t m c ngo i th t ra c ng ng i i l ng s c c c n i , xong g i cho th ng b n nh n in ra th nh t p nh s ch photo c a sinh vi n M y h m sau t nh c chui v o h ng s ch c th th y n n m g n l n 1 g c trong c a h ng s ch, h ng c a c Al Ries th x c lu n, kh ng n i nhi u Th l trong kho s ch c t i 2 b n c ng DV n l Al Ries v i c c lu n i m v d n ch ng [...]

    Someone gave me this book several years ago, and it s been on my to be read business book shelf until I grabbed it for a recent business trip.The first half of the book is quite good, pointing out many places where PR matters than advertising The authors sensed that the Internet would make PR even important as we are crushed by waves of advertising.I discount the authors reviews of various advertising campaigns their 20 20 hindsight is as good as mine I agree with their point that advertising [...]

    I should have read this book a few years ago when it first came out because so much has changed in the world of advertising and PR Fortunately, although so much has changed in PR the title of the book remains true if I may say so The book is straight forward afterall, it s a BusinessWeek best seller not a NYT best seller and provides numerous examples to support the authors preference for PR Their basic principle is that PR should help create the brand and advertising should FOLLOW to help maint [...]

    Desde Leader Summaries recomendamos la lectura del libro La ca da de la publicidad y el auge de las RR PP de Al Ries.Las personas interesadas en las siguientes tem ticas lo encontrar n pr ctico y til marketing y ventas, publicidad y relaciones p blicas.En el siguiente enlace tienes el resumen del libro La ca da de la publicidad y el auge de las RR PP C mo utilizar las relaciones p blicas para construir marcas cre bles La ca da de la publicidad y el auge de las RR PP.

    This book was a hard read the writing is, to be nice, not that great It took me far longer than usual to get through However, the underlying concepts made a lot of sense I tend to agree that building a brand falls on the shoulders of PR, while marketing is able to support it The book is also in dire need of an update There are far relevant examples from the last ten years that would work to support their main points And some of their predictions are a bit embarrassing For example, they comment [...]

    nothing new was learned except that there were vivid illustrations of why the premise is right didn t buy it entirely although my practice profession should rely on it PR can be powerful, but human beings are complicated creatures with different buttons to push for different cultures and subcultures some can only be pushed by the offerings of advertising art, images, entertainment it s like narrative v documentary one works on different level to different type of people and the others don t.

    Ries is one of the best and most knowledgeable sources on the subject of marketing ad pr, thus my curiosity to read his book the case stories are very interesting but at times he seems to repeat himselfot i guess he s just trying to drive his point, though the general message is a good one PR creates brands, advertising maintains them a good read only if you are interested in the advertising pr marketing industry.

    Me llam la atenci n su t tulo controversial que me costaba un poco creer y que despu s termin convenci ndome Al Ries tiene un buen punto y lo justifica perfectamente, pero creo que pocos le har n caso por el gran negocio que representa la publicidad Soy seguidor de varios de sus libros y este es muy recomendable, sobre todo si ya leyeron las 22 leyes inmutables de la marca pues es como una gran extensi n de ste.

    A final de cuentas resulta muy repetitivo, lo que s es que es rico en ejemplos que ilustra los puntos que defienden y atacan tanto a las Relaciones P blicas como a la Publicidad Fue escrito hace m s de 10 a os por lo que lo considerar a un libro teor a que nos deja comprobar, gracias a nuestra experiencia, qu esa era la tendencia.

    This preaches to the choir in the worst possible way.Perhaps it s ideal for non PR practitioners, advertising people, the like, who could truly benefit from this insight.For me, it was just example after example meant to stroke my ego And that s why it gets 3 stars, not 2 I love me some good ego stroking.

    Would have been effective if the author had not constantly attempted to paint an evil and useless painting of advertising As a result, the book hinges on borderline propaganda Nevertheless, a good read with proper examples Despite all its fault, succeeds in publicizing Public Relations Ries couldn t be wrong about.

    Badly dated in places thanks to using 2002 examples all the time predictions of the failure of 3G phones and of stand out, along with taking the piss out of Apple But still makes a good case on the benefits of PR over advertising, with some handy case studies and all written in a snappy, highly readable way that enables speedy reading Chugged the lot in two short sessions.

    I had to read this book for my public relations class and it was so boring The authors have some good points and examples, but they beat everything around the bush Also, the title doesn t really make any sense.They never talk about an era during which advertising started going under and PR started to make a boom.

    This book does deliver on it s title In almost all instances advertising cost that it returns After reading this book I was able to implement a very effective PR campaign for our company However recently I have found PR to be less and less effective, and we are entering into the fall of PR and the rise of social media.

    O livro A Queda da Publicidade e a Ascens o das Rela es P blicas explica o papel complementar que as RP e a Publicidade t m na comunica o Demonstrando a real fun o da publicidade, esta obra demonstra que as RP s o fundamentais na cria o da marca dando lhe credibilidade.Leia tudo em hotur relacoes publicas

    Advertising is never fall Maybe the conventional ones yes, that s way we always try to invent the non conventional advertising, because business will always needs advertisement.Advertising PR, you can t separate them.

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