Ambitious Brew

Ambitious Brew #2020

Ambitious Brew In the first ever history of American beer Maureen Ogle tells its epic story from the immigrants who invented it to the upstart microbrewers who revived it Beer might seem as American as baseball b
  • Title: Ambitious Brew
  • Author: Maureen Ogle
  • ISBN: 9781616848446
  • Page: 329
  • Format: Paperback
  • In the first ever history of American beer, Maureen Ogle tells its epic story, from the immigrants who invented it to the upstart microbrewers who revived it Beer might seem as American as baseball, but that has not always been true Rum and whiskey were the drinks of choice in the 1840s, with only a few breweries making heavy, yeasty English ale When a wave of German iIn the first ever history of American beer, Maureen Ogle tells its epic story, from the immigrants who invented it to the upstart microbrewers who revived it Beer might seem as American as baseball, but that has not always been true Rum and whiskey were the drinks of choice in the 1840s, with only a few breweries making heavy, yeasty English ale When a wave of German immigrants arrived in the middle of the nineteenth century, they promptly set about re creating the pleasures of the biergartens they had left behind Just fifty years later, the American style lager beer they invented was the nation s most popular beverage and brewing was the nation s fifth largest industry, ruled over by fabulously wealthy titans Frederick Pabst and Adolphus Busch But when anti German sentiments aroused by World War I fed the flames of the temperance movement one activist even declared that the worst of all our German enemies are Pabst, Schlitz, Blatz, and Miller , Prohibition was the result In the wake of its repeal, brewers replaced flavor with innovations like marketing and lite beer, setting the stage for a generation of microbrewers whose ambitions reshaped the drink Grab a glass and settle in for the surprising story behind your favorite pint.
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      Maureen Ogle

    846 Comment

    A cousin of mine gave me this book as a gift years ago I m not sure what took me so long to read it as a fan of both non fiction and beer, Ambitious Brew is a must read Now that I m done, I am sad to have finished it Maureen Ogle did an incredible job researching the people Frederick Miller, Adolphus Busch, Frederick Pabst, Philip Best and ingenuity behind the brand names The beginning of the book almost exclusively covers the story of these German immigrants creating what we think of as America [...]

    This is a good and fairly comprehensive history of brewing in the United States It s treatment of the big brewers is even handed ie she could have easily slipped into the corporate brewers hawk tasteless swill harangue but didn t I appreciate that not because I love big name beers I decidedly don t but because I think it gives the author credibility The reading can get a little slow especially about the post repeal era, all in all I enjoyed it.

    An exceptionally readable history of American brewing large and small , Maureen Ogle s Ambitious Brew The Story of American Beer is worthwhile not only because it reflects the history of American industrialization through brewing, but because it manages to include the very important human side of this story as well Ogle dramatizes the Schlitz, Pabst, Busch, Leinenkugel, and Yuengling families in varying degrees of detail in a way that gives a clear sense of their sometimes larger than life perso [...]

    Tedious, meandering and unconvincing, this book could have benefited greatly from a passionate author and a aggressive editor Ogle throws a lot of names around, but doesn t construct a narrative thread beyond this happened then that happened Her most provocative thought is that the mega brews grew out of consumer demand for a paler and less flavorful beer, and that the mega brews excelled in providing that product not exactly an earth shattering thesis.Absent from the book is any appreciation [...]

    Solid history of the beer business in America, from the rise of Anheuser Busch and Pabst and countless local breweries in the 19th century to prohibition to consolidation to the craft beer revolution of recent times A consistent theme is that the big and successful brewers gave American consumers what they wanted which might not be the beer that you and I would want light lagers and pilsners, as opposed to the hoppy ales that I love.Ogle does a good job of profiling the families and individuals [...]

    I loved this book It was really interesting to learn not just the history of beer making in the US, but also the stories behind the hard working, creative, and dedicated first family businessmen and women Great read.

    The story of beer in America sort of The focus here is on lagers brewed by German Immigrants and how some of these developed into the bohemoths of today The problem with the book is 2 3 of the way through the book the author will write something like I am paraphrasing In 1967 Schlitz was the second largest brewer in the world followed by Coors and Rheingold and then will stop and explain what the latter two breweries are without making an effort to provide well written histories as she has for A [...]

    Well written and researched a good read My one bugaboo with this book is Ms Ogle seems to think it s okay to make beer out of corn and rice When mentioning Budweiser she usually adds a lauditory phrase such as good beer or some such wording Yea, if you like your beer without character and taste, Budweiser is a good choice Back in the day when there were many local breweries putting out skunky beer, tasteless was a good thing Today, with store shelves stocked full of good craft brews, not to ment [...]

    Detailed and fascinating While the book jumps around a bit, the detailed history of brewing was fascinating I found it hard to follow all the name dropping towards the end, trying to remember which brewery each name was associated with was distracting Overall a good book giving a good overview of the industry.

    I have a BA in history and am currently starting a brewery, so this book nails it better than any other besides maybe Hops and Glory It has a bit of a slow start, but is very worth it overall if you like beer or history it deals primarily with 19th century brewing, and so you ll read about people named Busch, Coors, Pabst, etc Of particular interest to me was the story of how Pabst s beer got a blue ribbon spoiler alert they didn t.What I really appreciated about the book is though Maureen Ogle [...]

    This was okay, but not quite what I was expecting It is an overview of brewing in the US, going back into the 1800s and focusing on the German brewers who helped popularize it It s very focused on their personalities and the ups and downs of their businesses, to the point of being a little tedious and unnecessary sometimes Which might have been ok, except the second half of the book wasn t nearly as detailed When we get to Prohibition which had been heavily mentioned as having an impact she sort [...]

    It s taken me a long time to finish this book The author s extensive research is so complex But the history of beermaking in America seems so repetitive, it became a slog to wade through it all mostly due to my lack of business acumen getting your head around 18 million barrels of beer is just too much for this old fuddyduddy.I found the epilogue so upbeat for the future, and as this review is now written ten years after the book s publication, I am curious what the author s observations would b [...]

    A very engrossing way to look at the history of American brewing Maureen has a unique style of writing that kept me both entertained and turning pages The book was hard to put down The amount of research she did for this book is simply amazing I finished the book knowing much about the history of brewing in this country than I did going into it I enjoyed the background story of how the mega beer producers of today came into being and grew to the size they are now My family was in the bar busine [...]

    This is a very readable history of American brewing, from the German immigrants of the mid 19th century to the proliferation of microbreweries today If you ever wondered why Pabst has a blue ribbon, here s your answer Ogle does an admirable job of detailing the challenges, failures, and triumphs of an industry that first had to overcome American puritan instincts, then xenophobia centered around immigrant German culture, and finally Prohibition, that spectacularly failed experiment of the 1920 s [...]

    A must read for those that have an interest in American Beer History It follows the history evolution of American Brewing from about 1850 to 2005 It ends right before the second great wave of the Craft Beer movement and AB being acquired by Inbev It s very thorough and traces all the major shifts in the tastes and changes in the beer preferences of the American beer drinker as a whole and how the breweries responded, or failed to respond to them The book does primarily focus on the beer baron fa [...]

    This book is a great history of commercial brewing in America It starts in the 19th century and runs to about the present day.The book does a great job explaining how the major breweries came to be and how their fortunes rose and or fell The pre prohibition period is very well covered.The author also did a nice job explaining how the microbrewery movement started and I learned a lot about some of the original microbrewers who I hadn t heard of before.The only hole I felt was a lack of discussion [...]

    The story of beer in America is a very interesting story in and of itself, and because of this it makes this book an interesting read However, I found the author s style to be a deterrent to the subject It s the little details that matter and I noticed that on several occasions this author saw fit to start a sentence with the word, and This very basic grammatical error marred my whole enjoyment of the book After all, how can I take a work of nonfiction seriously when a grammar mistake that any 6 [...]

    Despite its existence as a non academic work of history, it has a wealth of information on a subject matter that has yet to receive much attention While she often was too quick to praise the works of macro brewer business moguls and had a few arguments that would have enjoyed peer review testing, the book still is highly beneficial More importantly, it s a great read and entertaining The author writes very wellI flew through it and never got bored If only it were true scholarship But, the biblio [...]

    An amusing, human story about the people behind Beer in America The myths have been dispelled, and that is a wonderful function of this book One thing I took away from it was a new respect for the Busch family, their commitment to excellence and unwavering dedication to making a quality product through good times and bad That many find their products unpalatable isn t the point, the fact remains that so many do and that is due to the diligence of the Busch Family.I enjoyed reading about the beg [...]

    I got this book 10 years ago when it first came out I had the author as a guest on my newscast back when I was still a producer I m glad I finally gave it a chance It was a really interesting look at the history of American beer, from it s German roots, to its evolution to a American brew, up to the craft beer movement It gives great insight into the big beer companies and the families who started them I would be interested to hear the authors thoughts on the merger of Miller and Coors, and the [...]

    I would only recommend this if you are obsessed with beer like me hell, I m a brewer The first part of this book is terrible There is some good history, but it is ruined by the author s lame opinions and misconceptions about the rise of American light lager The best part of the book is the middle section concerning prohibition and it s repeal The last part about the rise of the craft brewers is not bad I m glad that Anchor, Sierra Nevada, and New Albion got their due The part on Sam Adams is a b [...]

    The Story of American Beer should be called The Story of the American Beer Industry This is really a business history, not a beverage history At times, the author seems interested in the families who started great breweries than in the drink that they made There are lots of fun lawsuits and business disasters along the way Not to mention ad campaigns I fondly remember that mezmerizing ad song, From the Land of Sky Blue Waters, for Hamms Beer I also remember the exotic days when Coors beer was l [...]

    I found this to be an excellent history of American brewing and the ebb and flow from brewing s origins, through the late 1800s, prohibition, the rise of the large brewers, and finishing with a treatise on the origin and rise of craft brewing.The book is very organized and the story is presented clearly Ogle does a very good job of illuminating the personalities of brewers and their families.The book was published in 2007 and thus is a bit dated, missing recent changes such as the sale of Anheus [...]

    A delightful read, chockfull of information on brews and brewing The story of beer in America is complicated, and infinitely interesting, than you would think I gained an appreciation for the titans of industry, Busch and Pabst and uihilein, the origins of the single issue political group ban beer , and deep respect for the craft brewers of the modern age For instance, Jim Koch, founder of Sam Adams, made his company the 6th largest brewery by brewing great beer and being a savvy businessman.

    Well brewed bookOgle s history of beer in America starts at 1844 in Milwaukee going up to the mid 2000s It would have been interesting to read about Revolution era brewing and beer culture and Puritan reactions to it all, but one can t everything in a history as expansive as this It is satisfying to read about the rivalry between Pabst and Anheuser Busch, as well as the start of the microbreweries in America by the likes of Jack McAuliffe, Ken Grossman et al Worth a read for new initiates of bee [...]

    Good, not Ambitious, overviewReading this from across the Atlantic ocean gave some interesting insights into the U.S consumption and production of beer It is rather slanted towards the beginning of the history, where it paints both broad and vivid pictures of the immigrant community and their roots The parts related to the prohibition seem a bit rushed, with some minor editing flaws Which leads into a bit disjointed post war part The book is packed with notes, bibliography and index 1 3 of kindl [...]

    This covers the beer industry in the US from the mid 1800 s to present day From the early beginnings of German immigrants hooking beer drinkers on lagers from beer giants like Pabst, Anhueser Busch, Miller, Best, Schlitz and Coors Through the anti saloon days, Prohibition, growth of big beer and the rebirth of craft beer industry in the last quarter century I like how the author treats all beer makers with the same respect big or small without going down bashing big brewers like I see many passi [...]

    This book was a fun and entertaining non fiction book With some non fiction books you get thrown a lot of facts but no real story, but this one manages to give lots of information but tell an interesting story The struggle of beer in America between the competetion between the different brands and trying to build a business here in America Even if you don t like beer these histories shows what the American Dream was and that it could be achieved by some people Plus it may make you want to have a [...]

    A light read using the history of beer in America as an alogory for the industrialization of the country at the turn of the century The same things that drove Phillip Best, Frederick Pabst and Adolphus Busch as they grew their respective breweries were the driving force of the country s industrialization as a whole Interesting side notes on the blanding of American tastes and the recent reversal of that trend the real reason American beer is bland , beers early consideration as non alcoholic, an [...]

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